CodeIT is a Norwegian company founded in 2011 that specializes in industrial identification, labeling, and tracing solutions. They provide advanced software for Industrial Automatic Identification and Data Collection (AutoID/AIDC) systems, offering clear technological, financial, and operative advantages to their customers.
With development centers in Norway, Vietnam, and Ukraine, and sales offices across Scandinavia, CodeIT has established itself as a trusted partner for forward-thinking companies worldwide.
Challenge
CodeIT faced internal challenges related to resource utilization and workflow management. Their developers were frequently required to handle multiple functions beyond their primary roles - from technical support to sales assistance. This situation was creating internal inefficiencies and organizational stress.
As Bjørnar Torsnes, CodeIT's Founder & CEO, explains:
"Our developers are often asked to perform additional functions; from being operational technical support to sales. This sometimes gets messy and unintentionally creates internal turmoil within our organization."
The company needed a solution that would allow them to:
- Better define job functions for existing personnel.
- Meet additional work requirements without overextending in-house staff.
- Maintain their high level of customer service.
- Attract and retain high-competence team members in Norway.
Solution
CodeIT undertook a strategic reorganization that included hiring additional staff and seeking an offshoring partner. After careful consideration, they selected Restaff as their outsourcing partner.
The decision to partner with Restaff was driven by several factors:
- Access to skilled talent: Restaff provided access to qualified professionals on demand, allowing CodeIT to scale their workforce as needed.
- Business continuity: Restaff's commitment to Norwegian values and investment in their employees resulted in lower turnover rates compared to similar companies in Vietnam.
- Cost-effectiveness: With the scarcity of specialized professionals in Norway driving up labor costs, Restaff offered access to a top-qualified workforce at more reasonable rates.
- Cultural alignment: Restaff's ability to listen and respond to CodeIT's specific needs aligned with their values and approach to business.
Results
The partnership with Restaff has delivered significant benefits to CodeIT:
- Optimized workforce: CodeIT has established a balanced organization with highly qualified teams in both Norway and Vietnam.
- Better-defined roles: In-house staff can now focus on their core competencies without being pulled in multiple directions.
- Preserved service quality: The company maintained its high level of customer service while expanding its capabilities.
- Competitive advantage: Access to additional skilled resources has helped CodeIT achieve strategic goals and meet market demands.
- Sustainable growth: The partnership supports CodeIT's philosophy of stable, steady expansion without losing connection to customers.
As Torsnes reflects on the partnership:
"Our partnership with Restaff has been significant because the choice has led us in the right direction as we seek to create a more balanced workforce. We managed to balance the workload of our workforce to meet the requirements of the market. CodeIT has established an optimal & well-functioning organization with highly qualified teams in Norway & Vietnam.”
The CodeIT-Restaff partnership demonstrates how strategic outsourcing can address internal challenges while supporting organizational growth. By carefully selecting a partner that aligned with their values and business needs, CodeIT created a more balanced workforce, optimized their operations, and strengthened their competitive position.
Torsnes enthusiastically endorses the partnership:
"As a businessperson, I believe in slow and steady expansion. One of the risks and consequences is to lose sight and connection to your customers. We highly value our connection to Restaff and their ability to listen to our needs. We do wish all the best for our partners, as we do for Restaff. I would recommend them as a solid offshoring partner without any reservations – simply because we are very satisfied with the delivery, concept, and solutions offered."
